Scope:
- Editorial Design
Role:
- Lead Designer
Volt is a platform dedicated to informing and empowering higher education marketing and communications professionals.
Objective:
Create compelling editorial graphics for Volt, supporting content that informs and empowers higher education marketing and communications professionals. The visuals aim to clarify complex ideas, enhance storytelling, and make the website’s articles, podcasts, and videos more engaging and accessible.
Challenges:
Volt covers diverse topics, such as changing student demographics and limited-resource marketing strategies. This demands adaptable and cohesive graphics. Coordinating with writers and editors while ensuring consistent branding and high-quality design under tight deadlines adds complexity to the process.
Wins:
The graphics elevated the editorial content, making articles, podcasts, and videos more visually engaging and easier to understand. By maintaining a consistent visual identity and supporting diverse topics, the designs helped Volt strengthen its position as a go-to resource for higher education marketing and communications professionals.
