Scope:
- Brand Identity
- Print Design
- Motion Graphics
- Web Design
Role:
- Lead Designer
Wharton’s graduation ceremony celebrates the achievements of its graduates, bringing together students, faculty, and families to honor academic accomplishments and mark the transition to the next stage of their careers.
Objective:
To design and produce impactful graduation materials for Wharton, including three large-scale banners for the Kimmel Center, low-tack and directional signage for the Palastra, and printed programs, ensuring the visual identity reflected the prestige and excitement of the event.
Challenges:
Coordinating multiple high-profile deliverables on a tight timeline required managing freelancers, aligning with Wharton stakeholders, and ensuring consistency across banners, signage, and printed programs. Balancing creative vision with production logistics, installation requirements for low-tack and directional signage, and quality control under deadline pressure was a key challenge.
Wins:
Effective management of freelancers and production processes ensured a seamless event experience and established a strong foundation for future graduation events.
