The Wharton Way is a commitment to wielding our heft for the greater good of people around the globe. Simply put, Wharton's heritage of preeminence is what propels the Wharton Way, an endless pursuit of excellence.
Objective: Create collateral for the Wharton Way campaign that features the official style guide, templates, signage, banners, motion graphics, videos, and a microsite on Wharton's Website.
Challenges: Managing multiple projects under the campaign. Completing tasks at a fast pace to meet deadlines. Learn a new brand that is undergoing a change.
Wins: Gained hands-on experience working on an institutional campaign. Expanded my motion graphics skills. Successfully managed several projects using our project management platform, ClickUp. Create social templates in Canva for departments under Wharton’s focused pillars.
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